In 2012, the Cognition And Emotion Journal published an interesting study on facial features. The research showed that you make your decision to trust someone within 100 milliseconds of seeing their face.
Let's talk about how a corporate headshot should be your next business move.
1. Corporate headshots can build trust among clients.
Including pictures of the leadership and employees with smiles and confidence on their faces can quickly and effortlessly make clients feel at ease with your business. When a potential client visits your website and sees a happy employee, it can establish a positive and relatable connection in their mind. This emotional response is directly linked to the concept of making a strong first impression.
With the new age of social media, you don't get a lot of time to prove yourself. People are finding products online now more than ever. This means that your first impression is no longer when the client steps through the door. If they've been on your social media or website, it happens well before you meet face to face.
Clean headshots allow them to see the individuals they are endorsing when they select your company over others. It associates a friendly face with the company brand.
2. Corporate headshots can reinforce values.
When a client associates your face with the name of your company, the photograph they view should embody your company's core values.
For instance, using employee selfies on your company's About Us page can give off an unprofessional impression. Another common mistake is cropping a family photo to only highlight the employee, even if the picture is aesthetically pleasing but the business can look cheap.
Even if you have a sleek and refined website but it won't matter if clients associate your business with a casual picture of the leader and his friends at a restaurant. Although these types of "relatable" photos can be appealing, you don't want to confuse your clients.
Certainly, showcasing the human side of your company is significant, and it's possible to do so while maintaining a professional atmosphere. Using relaxed corporate headshots can be appropriate and may even be the preferred choice, depending on your business niche.
When clients browse your website, they want to perceive your passion and expertise emanating from the screen. If you crop a picture from a family get-together, they won't receive that impression when they encounter a picture of you with half of your aunt's arm!
To truly make an impact, consider taking your headshots in a professional business photography studio. This demonstrates a dedication to excellence and attention to detail that clients are likely to appreciate.
3. Corporate headshots should reflect well on you.
One may think that their simplest job is to sell the product or service - that's what pays the bills! However, research and experienced people say otherwise. At the end of the day, what you are doing is selling yourself to the client.
Imagine you have discovered the perfect new apartment that meets all of your requirements, and you're eager to sign the lease. However, when you go in to sign, the leasing agent is late and filthy drunk. Would you even have time to reconsider signing the lease before scrambling for your car keys to get out of there? Probably not! In such a situation, the leasing agent was a terrible representation of an otherwise excellent company.
Similarly, lacking professional headshots or having poor-quality ones can appear unprofessional and apathetic. Spending a little extra money to ensure that everything is executed correctly can have a positive impact on all areas of your company.
When you truly care, clients notice.
When executed appropriately, corporate headshots can make a strong first impression and establish trust with your clients. They can also emphasize your company's dedication to quality and other significant values. As a leader, your headshots should accurately convey the quality that you deliver on a regular basis.
To get your professional corporate headshot, get in touch with us!
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